Publix Supermarkets TV

Publix Supermarkets is known for their service, their friendly and helpful associates—and their chicken. Especially their Hot and Spicy Chicken Wings. They're flavorful and craveable, made with just the right amount of spice and flavor.

They really are the star of any meal—so we made them the star of every game day by creating and airing a mouth-watering spot powered, not by voice over, but by an epic music track and bold supers. Stylistically and strategically, this was a first for the brand. 

It cut through the March Madness clutter at bars and restaurants, and encouraged families to host their own parties centered around this savory specialty. 

We also created a short series of Facebook and Instagram posts to help promote the Hot & Spicy Chicken Wings, encouraging fans to order their own for pick up at their local Publix.