Publix Supermarkets Biggest Fan Facebook Contest

Fans are proud to call themselves Publix shoppers.

Many have been loyal customers for decades, driving out of their way (even driving by other grocery stores) to shop at a Publix, collecting every reusable bag we’ve ever made, or simply making a Publix sub a daily lunch ritual. 

We decided to give these customers some limelight by letting them tell us—or better yet—show us how much being a Publix customer means to them and rewarding our favorites with monetary prizes.

After landing on a concept, we storyboarded out one teaser video and four call-to-entry videos, then worked with a production company to make our ideas come to life in a two-day in-house shoot.