Crocs | 2024 Self-Expression Campaign

Our self-expression campaign for 2024 needed a little…something. A little energy, tons of color, and a call to all to “fully load” their clogs, a fan-adopted phrase that means filling every hole with Jibbitz charms.

Our Live Life Fully Loaded campaign celebrated fans of all kinds by nodding to popular personas and realizing those in the shoes and charms we chose, the styling, and the unique environments in which they were shot.

Our campaign took the world by storm, exciting current brand fans—and gaining new ones—for embracing and celebrating what is special in all of us.