Crocs | 2023 Self-Expression Campaign

Here’s something that no other brand can claim: with Crocs, there are an INFINITE number of ways to personalize your pair of shoes.

With more than 30 Classic colorways, multiple silhouettes, and hundreds (and hundreds!) of Jibbitz™ charms, the pair of shoes you personalize will be the only one of its kind in the world. YES, REALLY!

Unique. Rare. And one-of-a-kind. Just like you. You’re 1 of 1 and so are those curated shoes that reflect your style and everything you love. Time to show them off to the world!

I developed this insight for our 2023 personalization campaign, wrote the headline and copy used globally, and worked closely with our designers and art directors to make it all come to life.