Crocs | Nicole McLaughlin Classic Boots

From the third and final installment of the collaboration between Crocs and Project Greenhouse—Foot Locker’s think tank and creative ideas incubator—comes one of the most hyped up shoes to do: Nicole McLaughlin’s Campsite Classic Clog. It’s loaded with features including functional pockets, a working light, real compass, and more. In partnership with Nicole, we teased the shoe to millions of people around the world with social posts, emails, and a custom landing page on Crocs.com. Needless to say, people went nuts, helping us sell out in no time.