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Lindsay Edwords
Senior Copywriter + Storyteller
Playtex | Social Asset Shoot
In 2014 Playtex's social channels needed a little facelift, so our teams worked together to liven up the voice and the look. We storyboarded and organized two photo shoots to capture social assets for 2014 and early 2015 content. We use these images to promote products, drive social engagement, and in March 2015, we hosted a sweepstakes on Facebook for Playtex's brand new product, the Undercover Slimming Bra. We continue to support that bra on Facebook and Twitter with a unique hashtag, #GetYourSlimOn.