Lindsay Edwards

Dollar General was looking for a fun way to alert followers and shoppers about the wide range of P&G products they carry in store and online for prices they couldn’t find anywhere else. This is where we came in. We created two influencer boxes—beauty and home care—filled with P&G products available at Dollar General for our social-savvy partners to share with their followers. It’s called The Goods. Good products and prices at a surprising retailer. 

Publix Super Markets is known for their service, their friendly and helpful associates—and their chicken. Especially their Hot and Spicy Chicken Wings. They're flavorful and craveable, made with just the right amount of spice and flavor.

They really are the star of any meal—so we made them the star of every game day by creating and airing a mouth-watering spot powered, not by voice over, but by an epic music track and bold supers. Stylistically and strategically, this was a first for the brand. 

It cut through the March Madness clutter at bars and restaurants, and encouraged families to host their own parties centered around this savory specialty. 

We also created a short series of Facebook and Instagram posts to help promote the Hot & Spicy Chicken Wings, encouraging fans to order their own for pick up at their local Publix.

Publix Super Markets knows how special Memorial Day is to not only their shoppers but the associates that work there. They hire veterans and family members of those that served our country. 

They wanted a way to recognize the brave men and women who served and continue to serve every day. Instead of doing a photo post on Facebook, we made something simple but so special—a short but powerful video that's only job was to say "Thank You" to fans, customers, and family members.

We worked with letter artist, Casey Ligon, and a local photographer and videographer to create this video that we shared on our social feeds.

Ideal Saddle Modification is a company that manufactures bike seats for riders looking for a more comfortable ride. These are three print ads I concepted and wrote for ISM.

One of my first projects was creating headlines for Masque's print campaign. I discovered that my headline was chosen and printed in Cosmopolitan magazine. I promptly jumped up and down, cried, then bought 10 copies. 

Nissan was excited to launch their new Nissan Leaf, and so were we! I worked with an art director to create a few print and POP materials for local dealerships. 

This was Publix Super Markets' first Twitter campaign with images to promote the Publix Premium Single Serve Coffees. I worked with an art director to set up the shots, and wrote all the Twitter post and image copy.

Publix Super Markets holds in-store Diabetes, Food & You classes to help customers learn how live healthier. We created a video to give shoppers a little more information about the class and where they can sign up. I worked with an art director to lay out the video and then I wrote the script.

Twenty fifteen was the year of celebrating birthdays at Publix Super Markets. Each month we created two videos--one for Facebook and one for Twitter--to wish fans happy birthday each month. We shot the Twitter toasts ourselves and partnered with a photographer-turned-videographer extraordinaire to shoot our stop motion birthday videos for Facebook. 

Maidenform | Social Asset Shoot

After re-positioning Maidenform as a younger, cooler, sexier brand in 2014, we organized a photo shoot to capture assets that we'd use on social. We storyboarded our shots then partnered with a photographer to capture our vision. We use these images to promote products and drive social engagement on Facebook and Twitter.

Playtex | Social Asset Shoot

In 2014 Playtex's social channels needed a little facelift,  so our teams worked together to liven up the voice and the look. We organized a photo shoot to capture social assets. We storyboarded our shots then partnered with a photographer to capture our vision. We use these images to promote products and drive social engagement on Facebook and Twitter.

Here's a sampling of social content we created for OGX Beauty's Facebook, Twitter, and Pinterest accounts in 2014 and 2015.

Publix Super Markets was looking for a sweet way to wish fans a Happy Valentine's Day and encourage them to fill up their carts and baskets with a little extra love. An Art Director and I created a Facebook and Twitter campaign called "Love, Publix" that featured some of the store's most popular treats with familiar messaging. Sweet, right?

The Pilgrim Pair salt and pepper shakers are one of Publix Super Markets most popular items. And last year Publix decided to bring them back after more than a decade. First, we teased fans about their arrival, then connected them all over the country by asking them to post pictures of their Pilgrim Pair. We created a landing experience that pulled in fans' locations plus their photos. We found that even though Publix's footprint stretches only along the east coast, our Pilgrim Pairs made it across the US to visit families for the holidays. 

Throughout this campaign we also hosted a Twitter chat where fans asked the Pilgrims about cooking and prepping tips for the big day.

Publix Super Markets loves pets. So much so that they have their very own club just for pets and pet parents. It's called Publix Paws. Pet parents get monthly emails with tips, exclusive deals, and in-store savings. The only problem? Low awareness. 

We had to do something about it.

So, our team took Rocky, a Publix Paws member himself, on a epic eight-day road trip around the Southeast, visiting all six states in the Publix footprint. We met other pets, passed out custom tags, and recruited new members. We even built a robust landing page so fans could check out his journey, check out photos, and watch fun videos of the whole adventure.

On our last stop on the trip, we swung by to see our friends and Publix partner, Southeastern Guide Dogs. We gave fans the exclusive opportunity of helping them name their newest pup-in-training. The fans chose "Cashew." Cue the "awwww!"

We increased awareness, engagement, and showed fans what it really means to live the Paws Life.

Fans are proud to call themselves Publix shoppers.

Many have been loyal customers for decades, driving out of their way (even driving by other grocery stores) to shop at a Publix, collecting every reusable bag we’ve ever made, or simply making a Publix sub a daily lunch ritual. 

We decided to give these customers some limelight by letting them tell us—or better yet—show us how much being a Publix customer means to them and rewarding our favorites with monetary prizes.

After landing on a concept, we storyboarded out one teaser video and four call-to-entry videos, then worked with a production company to make our ideas come to life in a two-day in-house shoot.

We flooded Publix's social pages with looooove thanks to our 2016 Valentine's Day social campaign called "Love Languages." Because everyone has their own. And it served no other purpose than to engage our fans during the sweetest time of the year by encouraging them to tag the ones they love on Facebook. 

Our team worked with Shauna Lynn Panczyszyn to concept and create animated images that we shared on Facebook, Twitter, in digital units, and on Publix website that linked to Valentine's Day themed products and treats. 

Raising a child is an amazing and rewarding journey. But parents need just as much love as their little ones, and that's why Publix offers great deals on products parents and their little ones love the most.

With a redesign of the coupon booklet and in-store display, and the addition of adorable in-store shelf tags, we were able to engage parents and soon-to-be parents and help them save a little more every time they shop.