Senior Copywriter + Storyteller

Publix Baby Co-op Sales Campaign

Raising a child is an amazing and rewarding journey. But parents need just as much love as their little ones, and that's why Publix offers great deals on products parents and their little ones love the most.

With a redesign of the coupon booklet and in-store display, and the addition of adorable in-store shelf tags, we were able to engage parents and soon-to-be parents and help them save a little more every time they shop.