1
2
3
4
5
6
7
The idea of "Unfiltered self-expression" conjures up a lot of personality traits. Real, expressive, authentic, unique, colorful, brave, raw or spontaneous might be a few that come to mind.
But at the core, all these traits come down to someone that's comfortable being themselves. They own it.
We have a unique opportunity to champion those who own it and inspire others to do the same. Because when people have the audacity to bring comfort to the uncomfortable, it encourages all of us to be more comfortable being us.
Within this global self-expression campaign, I wrote campaign headlines and supporting copy to be used across all channels for the length of the campaign.