Senior Copywriter + Storyteller

Benefit Cosmetics X Crocs

Our Classic Clog and Sandal got a complete transformation thanks to our collaboration with Benefit Cosmetics. From our iconic white styles to full glam pink silhouettes covered in functional makeup accessories, these styles got a serious glow-up.

To get fans excited about this one-of-a-kind partnership, we captured beautiful and vibrant images of our shoes during their ‘transformation’ as well as a series of GIFs in the style of a before-and-after that were featured onsite and on our social channels.

We also worked with our influencer teams to seed packages to some of our favorite beauty influencers and get fans of both brands excited about the partnership.