Senior Copywriter + Storyteller

Luke Combs X Crocs

Luke Combs is a regular guest on the Crocs collaboration show, but this limited-edition slid was the first of its kind. Each pair was loaded down with unique Jibbitz charms, including a real guitar pick his true fans, the Bootleggers, would appreciate. We first teased the collab on our social channels, then launched it through email and on our website, garnering huge traffic to our site where we sold out in minutes, making it one of our most successful launches yet.