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The Classic Mega Crush Collection is just that — MEGA — and it deserved a mega campaign to launch Crocs’ over-the-top clogs and sandals to the world. Working closely with our product, marketing, creative, and strategy teams, we concepted and delivered our show-stopping shoes to our global markets. Bright, energetic imagery and illustrations paired with exceptional talent and ambassadors like Jonathan Van Ness, and our All That and Then Some campaign anthem (Mega Height, Mega Style headline was used as a global alt), we created a suite of assets that launched on every platform you can think of. From homepage features to emails, social, SMS pushes, and even a billboard in Japan’s iconic Shibuya Crossing, our mega chunky platforms were received with excitement around the world.