Senior Copywriter + Storyteller

Gain Dish Soap

For a dish soap brand, it was funny when Gain came to us looking for a little help…cleaning up. Their most recent in-store POP wasn’t doing the job getting more bottles of Gain in more shoppers’ carts, so they asked us to come up with a more disruptive design for their shelf talkers. I worked with an art director to concept options and provided copy for each of the different and unique designs we presented to the client.