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Fans are proud to call themselves Publix shoppers.
Many have been loyal customers for decades, driving out of their way (even driving by other grocery stores) to shop at a Publix, collecting every reusable bag we’ve ever made, or simply making a Publix sub a daily lunch ritual.
We decided to give these customers some limelight by letting them tell us—or better yet—show us how much being a Publix customer means to them and rewarding our favorites with monetary prizes.
After landing on a concept, we storyboarded out one teaser video and four call-to-entry videos, then worked with a production company to make our ideas come to life in a two-day in-house shoot.